The Challenge
Haircare discovery for Black and textured hair is deeply personal and highly fragmented. Users piece together recommendations from Instagram, TikTok, group chats, and word-of-mouth because existing booking platforms reduce haircare to generic ratings — stripping out the trust, cultural context, and nuance that actually drive confident decisions. PLAITED needed more than a marketplace. They needed infrastructure built around lived experiences, community validation, and visual storytelling. The challenge was translating that insight into a focused MVP without foreclosing long-term growth.
Our Approach
We partnered with PLAITED across the full product lifecycle. Starting with product strategy, market and competitive analysis, and brainstorm facilitation, we defined a clear MVP scope centered on community validation, context-rich reviews, and personalized discovery. We produced a complete PRD with defined user flows and feature prioritization, then carried that clarity directly into UX and UI design and full iOS application development — all the way through beta launch preparation and App Store readiness.
Outcomes
Refined product vision with a structured MVP strategy and complete PRD
Fully designed and developed iOS application ready for App Store launch
Clear feature prioritization that balanced immediate user experience with long-term platform scalability
Stronger positioning strategy within the beauty technology space for fundraising and growth
More Engagements
Dex AI